MCMEAD + CAMERON
The GTM Diagnostic · for B2B tech already selling

Where's your next stage of growth coming from?

Tell us where you are and where you want to be. We'll engineer the path with you, then build the engine that gets you there.

We'll read your site to see where you're starting from. About ten minutes, free.

Here

Where you are

We read how you show up today, then take your numbers: revenue, customers, deal size, win rate. Whatever you've got.

There

Where you want to be

A revenue number, a growth rate or a customer count. Vague is fine. We'll show you what it means in numbers.

The path

How you get there

Customers and pipeline needed, where your current pace lands you, and the three levers that close the rest.

Building your path

  1. Setting where you are against where you want to be
  2. Checking the market is big enough first
  3. Weighing focus, buying team, positioning and message
  4. Sizing each lever against your shortfall
  5. Writing your first 90 days
Usually a minute or so.

What you get back

Your path to your number, measured in pipeline: how much you need to create, how many opportunities that means every quarter, and how far your current pace gets you.

Then the three levers that close the rest and your first 90 days. Every figure shows its working and says whether it's from your numbers or assumed. Useful whether or not you ever work with us.

Illustrative example · Path to £8m
£28.9mpipeline to create
57opportunities a quarter
160new customers